Local SEO – Basics
Comprehensive Insights into Local SEO Metrics
If you’re a local business owner, you’ve probably heard the term Local SEO tossed around by marketers and SEO professionals. But what does it actually mean? And more importantly—why should you care?
In this post, we break down the basics of Local SEO, explain why it matters, and share simple steps you can take to start improving your local visibility today.
Local Search Visibility
Why Local SEO Matters
If you’re a local business, you’re competing for visibility within your own neighbourhood or city. Local SEO helps you stand out when nearby customers are actively searching for what you offer.
Some key stats:
- 46% of all Google searches have a local intent
- 76% of people who search for something nearby visit a business within a day
- 28% of those searches result in a purchase
Put simply: local searches drive real-world actions.
Why the Top 3 Google Business Listings (Map Pack) Matter
When you search for a local service—like “pizza near me” or “emergency plumber”—the first thing you see isn’t a website. It’s a map and a list of three top business listings, also known as the Google Map Pack.
That small block of three businesses? That’s prime real estate.
Being featured in the Local Pack puts your business front and center—above the organic search results, right below the paid ads. It’s often the first (and sometimes only) thing a searcher will click on.
Here’s why it matters:
• Visibility = Clicks:
The Local Pack appears in over 90% of local intent searches. If you’re in the top 3, your chances of getting clicked—and chosen—go way up.
• Trust Factor:
Users trust Google’s recommendations. Being featured signals that your business is relevant, active, and well-reviewed.
• Mobile Dominance:
On mobile, the Local Pack takes up almost the entire first screen. If you’re not in it, you’re essentially invisible to mobile users who are ready to act now.
• Direction Requests & Calls:
Listings in the Local Pack allow users to call you or get directions with just one tap—making it easy for customers to convert without ever visiting your website.
Bottom line:
If you’re not in the Local Map Pack, you’re missing out on high-intent traffic that’s ready to convert. Optimizing your Google Business Profile, earning great reviews, and keeping your info accurate are key steps to claiming your spot in that top 3.
Want help getting your business into the Map Pack? Contact us here
93% Key-Word Clicks
Customer Engagement
Highlighting the increase in customer interactions online when in the top 3 recommended businesses pack, reflecting success of local SEO efforts when done correctly.
28% Purchases
Conversion Rate
Detailing how many local visitors take desired actions, leading to higher inquiry’s and sales.
Master Local SEO Fundamentals
Explore essential strategies to boost your local business visibility and attract nearby customers.
Local SEO Basics
Understand key tactics to improve your presence in local search results effectively.
Optimising Your Profile
Learn how to enhance your Google Business Profile to stand out in local searches.
Get In Touch to Unlock Local SEO Tips
Discover how enhancing your local SEO can boost your business and attract loyal customers nearby.